Owner at Keen Intuitions, LLC
August 2003 - October 2007
Keen Intuitions is a Hispanic/Latino marketing, culture, and language consulting firm (see http://www.keenintuitions.com).
Owner at Keen Intuitions, LLC
August 2003 - October 2007
Keen Intuitions is a Hispanic/Latino marketing, culture, and language consulting firm (see http://www.keenintuitions.com).
Owner at Keen Intuitions, LLC
August 2003 - October 2007
Keen Intuitions is a Hispanic/Latino marketing, culture, and language consulting firm (see http://www.keenintuitions.com).
Director of Development at Western Kentucky University
August 2000 - July 2006
Coordinated all development and outreach initiatives within the College. Developed and managed an active portfolio of major gift ($10,000 +) prospects from identification through cultivation, solicitation, and stewardship (moves management). Provided strategic leadership to leaders, faculty, and volunteers in University's first comprehensive campaign ($90 million goal). (Campaign ended on June 30, 2004, with a $102 million actual). Organized annual advisory council meetings and all mail and electronic outreach. Key Accomplishments:
Increased giving within the college by 50%
Created and managed college's first newsletter and advisory board
Applied for WKU's initial acceptance on Facebook (2005)
Director of Development at Western Kentucky University
August 2000 - July 2006
Coordinated all development and outreach initiatives within the College. Developed and managed an active portfolio of major gift ($10,000 +) prospects from identification through cultivation, solicitation, and stewardship (moves management). Provided strategic leadership to leaders, faculty, and volunteers in University's first comprehensive campaign ($90 million goal). (Campaign ended on June 30, 2004, with a $102 million actual). Organized annual advisory council meetings and all mail and electronic outreach. Key Accomplishments:
Increased giving within the college by 50%
Created and managed college's first newsletter and advisory board
Applied for WKU's initial acceptance on Facebook (2005)
Director of Development at Western Kentucky University
August 2000 - July 2006
Coordinated all development and outreach initiatives within the College. Developed and managed an active portfolio of major gift ($10,000 +) prospects from identification through cultivation, solicitation, and stewardship (moves management). Provided strategic leadership to leaders, faculty, and volunteers in University's first comprehensive campaign ($90 million goal). (Campaign ended on June 30, 2004, with a $102 million actual). Organized annual advisory council meetings and all mail and electronic outreach. Key Accomplishments:
Increased giving within the college by 50%
Created and managed college's first newsletter and advisory board
Applied for WKU's initial acceptance on Facebook (2005)
Asst. to the President for Corporate and Foundation Relations at Lindsey Wilson College
September 1998 - September 2000
Responsible for corporate and foundation relations with a total gift income goal of $500,000. Cultivated and developed top-25 prospect list with a total gift income goal of $500,000. Developed an institutional needs inventory. Coordinated staff assignments and writing of proposals to corporate/foundation prospects. Initiated follow-up and reporting with our corporate and foundation partners. Developed a corporate and foundation plan. Researched philanthropic utilization of information technology. Developed/benchmarked and initiated information technology utilization. Employed the Internet to research foundations and corporations. Exploited the Internet as a fundraising tool. Assessed information technology innovations. Accomplishments:
⢠Wrote a Student Support Services (TRIO) grant proposal
⢠Received $500,000 from foundation grant proposals, most in the collegeâs history
⢠Designed the collegeâs corporate and foundation relations function
Asst. to the President for Corporate and Foundation Relations at Lindsey Wilson College
September 1998 - September 2000
Responsible for corporate and foundation relations with a total gift income goal of $500,000. Cultivated and developed top-25 prospect list with a total gift income goal of $500,000. Developed an institutional needs inventory. Coordinated staff assignments and writing of proposals to corporate/foundation prospects. Initiated follow-up and reporting with our corporate and foundation partners. Developed a corporate and foundation plan. Researched philanthropic utilization of information technology. Developed/benchmarked and initiated information technology utilization. Employed the Internet to research foundations and corporations. Exploited the Internet as a fundraising tool. Assessed information technology innovations. Accomplishments:
⢠Wrote a Student Support Services (TRIO) grant proposal
⢠Received $500,000 from foundation grant proposals, most in the collegeâs history
⢠Designed the collegeâs corporate and foundation relations function
Asst. to the President for Corporate and Foundation Relations at Lindsey Wilson College
September 1998 - September 2000
Responsible for corporate and foundation relations with a total gift income goal of $500,000. Cultivated and developed top-25 prospect list with a total gift income goal of $500,000. Developed an institutional needs inventory. Coordinated staff assignments and writing of proposals to corporate/foundation prospects. Initiated follow-up and reporting with our corporate and foundation partners. Developed a corporate and foundation plan. Researched philanthropic utilization of information technology. Developed/benchmarked and initiated information technology utilization. Employed the Internet to research foundations and corporations. Exploited the Internet as a fundraising tool. Assessed information technology innovations. Accomplishments:
⢠Wrote a Student Support Services (TRIO) grant proposal
⢠Received $500,000 from foundation grant proposals, most in the collegeâs history
⢠Designed the collegeâs corporate and foundation relations function
Director of Admissions at Lindsey Wilson College
September 1995 - October 1999
Developed a long-range enrollment development marketing strategy and recruiting plan. Trained and developed a professional staff of seven admissions counselors. Implemented Banner software for admissions. Engaged faculty in marketing and recruiting for their departments. Planned international recruiting. Coordinated new student orientation with Student Affairs staff. Coordinated new student advising with faculty involvement. Advised outstanding student ambassador program. Managed aggressive student recruitment program. Created Web site for admissions office. Generated 70% of the collegeâs income. Managed a $446,000 budget. Accomplishments:
⢠Broke three Lindsey Wilson College enrollment records
⢠Increased enrollment from local market by 23%
⢠Increased new student applications by 10%
Director of Admissions at Lindsey Wilson College
September 1995 - October 1999
Developed a long-range enrollment development marketing strategy and recruiting plan. Trained and developed a professional staff of seven admissions counselors. Implemented Banner software for admissions. Engaged faculty in marketing and recruiting for their departments. Planned international recruiting. Coordinated new student orientation with Student Affairs staff. Coordinated new student advising with faculty involvement. Advised outstanding student ambassador program. Managed aggressive student recruitment program. Created Web site for admissions office. Generated 70% of the collegeâs income. Managed a $446,000 budget. Accomplishments:
⢠Broke three Lindsey Wilson College enrollment records
⢠Increased enrollment from local market by 23%
⢠Increased new student applications by 10%
Director of Admissions at Lindsey Wilson College
September 1995 - October 1999
Developed a long-range enrollment development marketing strategy and recruiting plan. Trained and developed a professional staff of seven admissions counselors. Implemented Banner software for admissions. Engaged faculty in marketing and recruiting for their departments. Planned international recruiting. Coordinated new student orientation with Student Affairs staff. Coordinated new student advising with faculty involvement. Advised outstanding student ambassador program. Managed aggressive student recruitment program. Created Web site for admissions office. Generated 70% of the collegeâs income. Managed a $446,000 budget. Accomplishments:
⢠Broke three Lindsey Wilson College enrollment records
⢠Increased enrollment from local market by 23%
⢠Increased new student applications by 10%
Assistant Director of Admissions at Lindsey Wilson College
September 1993 - September 1995
Responsible for coordination of new student enrollment and marketing activities in the Office of Admissions. Managed professional and clerical staff. Developed and implemented advertising and public relations campaigns including special events programming. Implemented and updated admissions marketing plan. Staff sponsor of Student Ambassador organization. Assisted students in filing financial aid forms/ conducted on-site financial aid seminars. Coordinated computer generated inquiry/ applicant letter follow-up sequence. Updated recruiting publications. Accomplishments:
⢠Broke two Lindsey Wilson College enrollment records
⢠Increased new student applications by 21%
⢠Enrolled a school record 308 new resident students
Assistant Director of Admissions at Lindsey Wilson College
September 1993 - September 1995
Responsible for coordination of new student enrollment and marketing activities in the Office of Admissions. Managed professional and clerical staff. Developed and implemented advertising and public relations campaigns including special events programming. Implemented and updated admissions marketing plan. Staff sponsor of Student Ambassador organization. Assisted students in filing financial aid forms/ conducted on-site financial aid seminars. Coordinated computer generated inquiry/ applicant letter follow-up sequence. Updated recruiting publications. Accomplishments:
⢠Broke two Lindsey Wilson College enrollment records
⢠Increased new student applications by 21%
⢠Enrolled a school record 308 new resident students
Assistant Director of Admissions at Lindsey Wilson College
September 1993 - September 1995
Responsible for coordination of new student enrollment and marketing activities in the Office of Admissions. Managed professional and clerical staff. Developed and implemented advertising and public relations campaigns including special events programming. Implemented and updated admissions marketing plan. Staff sponsor of Student Ambassador organization. Assisted students in filing financial aid forms/ conducted on-site financial aid seminars. Coordinated computer generated inquiry/ applicant letter follow-up sequence. Updated recruiting publications. Accomplishments:
⢠Broke two Lindsey Wilson College enrollment records
⢠Increased new student applications by 21%
⢠Enrolled a school record 308 new resident students
Admissions Counselor at Lindsey Wilson College
March 1992 - September 1993
Recruited students from an assigned area of 41 counties and the state of Ohio. Developed interest in the college through telemarketing and presentations during high school visits and college fairs. Implemented a program of radio and print advertising to boost recruiting. Initiated Lindsey Wilsonâs Hispanic student recruitment program. Accomplishments:
⢠Increased student interviews by 12%
⢠Enrolled 25% more students
⢠Enrolled 45% more new resident students
Admissions Counselor at Lindsey Wilson College
March 1992 - September 1993
Recruited students from an assigned area of 41 counties and the state of Ohio. Developed interest in the college through telemarketing and presentations during high school visits and college fairs. Implemented a program of radio and print advertising to boost recruiting. Initiated Lindsey Wilsonâs Hispanic student recruitment program. Accomplishments:
⢠Increased student interviews by 12%
⢠Enrolled 25% more students
⢠Enrolled 45% more new resident students
Admissions Counselor at Lindsey Wilson College
March 1992 - September 1993
Recruited students from an assigned area of 41 counties and the state of Ohio. Developed interest in the college through telemarketing and presentations during high school visits and college fairs. Implemented a program of radio and print advertising to boost recruiting. Initiated Lindsey Wilsonâs Hispanic student recruitment program. Accomplishments:
⢠Increased student interviews by 12%
⢠Enrolled 25% more students
⢠Enrolled 45% more new resident students
Assistant Dean for Development at The University of Texas at Austin
July 2006
Lead and manage the development and external relations operation in $3 billion university capital campaign. Secure major endowment gifts ($25,000 +) working with high net-worth individuals, alumni, corporations, and foundations. Coordinate biannual Advisory Council meetings resulting in over $1 million annually in gifts to the college. Manage social media efforts of the college. Responsible for $3 million annual fund coordination and direction. Support and guide 160-member faculty in their development and marketing activities. Ensure all college messaging aligns with strategic goals. Key Accomplishments:
Increased annual investment in the college by 33%
Built largest academic social media following at UT-Austin and largest college of education following in U.S.
Secured first Chair-level ($1 million+) gifts to college in over a decade
Achieved $.04 administrative cost per dollar raised, lower than UT-Austin average
Assistant Dean for Development at The University of Texas at Austin
July 2006
Lead and manage the development and external relations operation in $3 billion university capital campaign. Secure major endowment gifts ($25,000 +) working with high net-worth individuals, alumni, corporations, and foundations. Coordinate biannual Advisory Council meetings resulting in over $1 million annually in gifts to the college. Manage social media efforts of the college. Responsible for $3 million annual fund coordination and direction. Support and guide 160-member faculty in their development and marketing activities. Ensure all college messaging aligns with strategic goals. Key Accomplishments:
Increased annual investment in the college by 33%
Built largest academic social media following at UT-Austin and largest college of education following in U.S.
Secured first Chair-level ($1 million+) gifts to college in over a decade
Achieved $.04 administrative cost per dollar raised, lower than UT-Austin average
Assistant Dean for Development at The University of Texas at Austin
July 2006
Lead and manage the development and external relations operation in $3 billion university capital campaign. Secure major endowment gifts ($25,000 +) working with high net-worth individuals, alumni, corporations, and foundations. Coordinate biannual Advisory Council meetings resulting in over $1 million annually in gifts to the college. Manage social media efforts of the college. Responsible for $3 million annual fund coordination and direction. Support and guide 160-member faculty in their development and marketing activities. Ensure all college messaging aligns with strategic goals. Key Accomplishments:
Increased annual investment in the college by 33%
Built largest academic social media following at UT-Austin and largest college of education following in U.S.
Secured first Chair-level ($1 million+) gifts to college in over a decade
Achieved $.04 administrative cost per dollar raised, lower than UT-Austin average
Social Networks